• As many scientific experiences prove it, the octopus is a very intelligent animal. Despite this it’s not the King of the seas. Why?
• After laying her eggs the female octopus stays with them, refusing to eat. When they hatch she dies. There is absolutely no transmission of knowledge down the generations and the fabulous intelligence of the octopus hits a dead end.
• Unlike the octopus, what characterises us is our ability to learn from each other. A very intelligent person who doesn’t share his knowledge has no business being with us. Chase the Octopus Away!

CommunicationKnowledge sharing

• Changing means aiming at moving from a given level of efficiency towards a higher one. But on the way, a difficult phase always has to be passed through : the Valley of Despair, where the situation deteriorates.
• The Valley of Despair is the transition period during which the emotional aspects of change, the feeling of the end of a familiar period, and the associated uncertainties have to be managed.
• You cannot avoid it, you should not neglect it: you must live with it! Keep the objective, reassure the people, communicate.

CommunicationPeople managementProject management

• When sailing and tacking into the wind, the course taken is always much longer than the shortest.
• During the course of a project, you have to take into account the conditions changes. The target remains the same, but the path differs.
• Differentiate the objective and the means; explain it to the people you work with.

CommunicationPeople managementProject management

• It is obviously possible to still comply with speed limits without a speedometer, but it is not the easiest way.
• Measuring indicators and making them available is one of the most efficient ways to influence behaviours.

CommunicationPerformance managementProcesses